Yikes! Fortunately, I have avoided many of these pitfalls. I am more of a Delores than a Ben.
by Dr. Kent Gustavson
When it comes to writing, publishing, and marketing a book, there are many mistakes to be made (many more than 99). The #1 most important mistake NOT to make is over-investment. I’ll give a quick anecdote about that, and then give the whole list of my 99 favorite book mistakes.
One of my favorite stories about over-investment is of two (real) people. Let’s call them Dolores and Ben.
Dolores spent $57 writing, producing, and publishing her book. Sure, it was self-published, but it looked great, and was well edited by friends and family members. She currently gets tons of gigs because of the book, and is an Amazon.com bestseller.
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